News Archive
Changes help gym fight off competition
NEW classes and an increased range of membership options have helped an independent gym in Flintshire to successfully retain its members – beating off strong competition from local rivals.
Lyons Den has recently celebrated its fifth birthday and a high proportion of members have been there since the start.
The gym currently has about 420 members paying monthly memberships, as well as another 400 who come to classes and pay per session.
Changes help gym fight off competition
NEW classes and an increased range of membership options have helped an independent gym in Flintshire to successfully retain its members – beating off strong competition from local rivals.
Lyons Den has recently celebrated its fifth birthday and a high proportion of members have been there since the start.
The gym currently has about 420 members paying monthly memberships, as well as another 400 who come to classes and pay per session.
Paul living off the fat of the land
A VISIT to a Porsche performance centre led to Paul Bates doing away with the day job in television production and investing in building up his own fitness business.
Over a year ago he paid £3,450 for an InBody analyser which identifies how much and which parts of the body are made up of fat and muscle – enabling clients to focus their training on particular parts of the body.
It has proved a sound investment because people keep coming back to find out what they need to target next and has encouraged new members who might have felt intimidated about joining a normal gym.

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