News Archive
£250k revamp brings rise in membership
MEMBERSHIP levels at an independent gym in Castleford have
almost doubled since the
completion of a £250,000 refurbishment.
Jason Matthews, owner of Ultimate Physiques, which now has a ladies-only facility, says he has
had to extend his opening hours to cope with the influx of new members.
“It has been unbelievable since we have changed our opening hours from 9am to 8pm to 7am to 9pm,” he said.
‘Gym intervention’ launch
BRITISH Military Fitness, the UK’s leading outdoor fitness provider, has launched a new campaign to attract members.
The ‘Gym Intervention’ asks people why they would want to exercise indoors alone, receive no motivation with their workout and not get the results they deserve from membership when there is an alternative available.
A micro-campaign site has been created at www.gymintervention.com giving more information about what BMF does and why they believe it
is the best exercise routine available.

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