News Archive
Membership online system works for John
CHARGING a set membership fee of £14.99 a month, The Gym’s aim is to keep things simple and cheap – which is why so much is done online.
John said: “All of our marketing focuses people’s attention to the website. We make sure the process is really simple for people by having only one membership category, so the whole process of signing up takes less than five minutes.
“We do also have membership kiosks in our sales offices and the gyms but we still get the vast majority of people signing up online.”
As well as saving operating costs, John said that having an option to sign up via the website is a good sales tactic."
CHARGING a set membership fee of £14.99 a month, The Gym’s aim is to keep things simple and cheap – which is why so much is done online.
John said: “All of our marketing focuses people’s attention to the website. We make sure the process is really simple for people by having only one membership category, so the whole process of signing up takes less than five minutes.
“We do also have membership kiosks in our sales offices and the gyms but we still get the vast majority of people signing up online.”
As well as saving operating costs, John said that having an option to sign up via the website is a good sales tactic."
Richard is limbering up to offer ultimate customer service
RICHARD decided to open his own club after becoming disillusioned by what he was seeing working in the fitness industry. This gave him two choices – move out of the sector altogether or set something up on his own.
He opted for the latter and Planet Fitness health club was created. After exploring other business ventures within the fitness industry, he rebranded his first club PF2 and has now just opened a second site in Worcester which forms part of a 26-acre regeneration project.
Features of the club – which had almost 200 members less than three weeks after opening – include 40 stations of equipment from Escape Fitness, Precor and Gym80 as well as an exercise studio with sprung flooring, hosting about 25 classes per week. Richard believes the new gym will do well as it has captured a niche in the market and he hopes to eventually attract about 800 members.
RICHARD decided to open his own club after becoming disillusioned by what he was seeing working in the fitness industry. This gave him two choices – move out of the sector altogether or set something up on his own.
He opted for the latter and Planet Fitness health club was created. After exploring other business ventures within the fitness industry, he rebranded his first club PF2 and has now just opened a second site in Worcester which forms part of a 26-acre regeneration project.
Features of the club – which had almost 200 members less than three weeks after opening – include 40 stations of equipment from Escape Fitness, Precor and Gym80 as well as an exercise studio with sprung flooring, hosting about 25 classes per week. Richard believes the new gym will do well as it has captured a niche in the market and he hopes to eventually attract about 800 members.
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