News Archive
Slow email responses could lose business
GYMS are losing business because they do not reply to email queries fast enough, or make it easy enough for people to get in touch via their websites.
The claims come from Mike Hill, director of Leisure-net Solutions, who carried out the industry’s first mystery ‘e’ shop.
Emails from different Hotmail accounts were sent to 26 different clubs, making three different types of enquiries about memberships and the use of facilities. Half left it over three days before they responded and six never replied at all.
GYMS are losing business because they do not reply to email queries fast enough, or make it easy enough for people to get in touch via their websites.
The claims come from Mike Hill, director of Leisure-net Solutions, who carried out the industry’s first mystery ‘e’ shop.
Emails from different Hotmail accounts were sent to 26 different clubs, making three different types of enquiries about memberships and the use of facilities. Half left it over three days before they responded and six never replied at all.
Ladies-only decision gives Martin the edge
THE owner of a gym in Nottingham has revealed how his decision to open the club as ladies-only is helping him keep up with fierce competition.
Fountain Ladies Health Studio, in the West Bridgford area, has to compete with three other clubs within a five-minute drive but owner Martin Greene told Workout that being both independent and ladies-only gives it a big advantage over its rivals.
He said: “We wanted to do something that would give us the edge so we opened as ladies-only because we saw a gap in the market."
THE owner of a gym in Nottingham has revealed how his decision to open the club as ladies-only is helping him keep up with fierce competition.
Fountain Ladies Health Studio, in the West Bridgford area, has to compete with three other clubs within a five-minute drive but owner Martin Greene told Workout that being both independent and ladies-only gives it a big advantage over its rivals.
He said: “We wanted to do something that would give us the edge so we opened as ladies-only because we saw a gap in the market."
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