News Archive
New gym removes ‘extras’ to keep costs to a minimum
THE first budget club from the énergie Group is due to open in Swindon in July, charging just £16.99 a month.
Fit4less, one of ten due to open by the end of this year, will have no contract and no joining fee, but will not include saunas or steam rooms and group fitness classes will cost extra.
Jan Spaticchia, CEO, said: “This is quite simply a gym like many others but minus the frills, high costs and 12 month contracts."
THE first budget club from the énergie Group is due to open in Swindon in July, charging just £16.99 a month.
Fit4less, one of ten due to open by the end of this year, will have no contract and no joining fee, but will not include saunas or steam rooms and group fitness classes will cost extra.
Jan Spaticchia, CEO, said: “This is quite simply a gym like many others but minus the frills, high costs and 12 month contracts."
‘Slashing prices makes industry look desperate’
ADVERTISING price cuts and promotions is the wrong way to attract members during the recession, according to an industry expert.
Innes Kerr, head of direct franchising for energie, claims slashing prices and shouting about special offers does more harm than good, as it makes the industry appear desperate.
He said: “People will remember the benefits of their memberships long after the price is forgotten. So instead of half price offers that actually devalue the product, you should advertise member achievements instead."
ADVERTISING price cuts and promotions is the wrong way to attract members during the recession, according to an industry expert.
Innes Kerr, head of direct franchising for energie, claims slashing prices and shouting about special offers does more harm than good, as it makes the industry appear desperate.
He said: “People will remember the benefits of their memberships long after the price is forgotten. So instead of half price offers that actually devalue the product, you should advertise member achievements instead."
© Wharncliffe Publishing Limited 2009. Registered in England No. 52243. Registered Office: 47 Church Street, Barnsley, S70 2AS.
About Wharncliffe Publishing
Wharncliffe Publishing publishes a portfolio of trade magazines across a range of industries in the UK and Ireland. Each magazine strives to be the authoritative voice of the market that it serves and the most valuable tool for highlighting news, products, features and information essential for running businesses and keeping abreast with industry developments.Wharncliffe is also involved in contract publishing, representing a number of high profile organisations and associations in the UK.
Visit our sister company Yorkshire Web Newspaper Printers.
