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Serco Leisure to launch bespoke ‘digital workshop’ programme in partnership with Life Fitness Academy

GYM staff from Serco Leisure-managed facilities are training up on digital tech.

Created in partnership with Life Fitness Academy, the digital workshop will look at how the use of technology, apps and wearables can enhance engagement and improvement physical activity levels for members.

Launched last month, the training teaches gym floor teams how to encourage members to get the most out of their tech as part of a health and fitness plan. Instructors are taught about current and upcoming trends in digital fitness, as well as how best to interact with members and the challenges they might encounter in implementing new tech.

Serco Leisure commercial director Jon Hymus said: “We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it - whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements.

“By working with Life Fitness Academy, our aim is to equip our gym staff with the knowledge, skills and confidence to best support our members to achieve their personal health and fitness goals, and I believe we are the first leisure operator in the UK to offer this important add-on to the training suite we already offer our gym teams.”

Serco Leisure has worked in partnership with Life Fitness for more than 20 years, with 50 Life Fitness-equipped gyms across its estate.

The digital workshop is the latest education programme to be created by LFA for the company and will prominently feature Serco Leisure’s new exercise tracking app, More Fitness, which launched in June last year and already has over 31,000 registered users.

“The opportunities that exist for gyms that embrace technology are huge, yet there’s a big gap in the market for education that improves instructors’ understanding of how digital can enhance a member’s training experience,” said Adrian Nash, digital experience manager for Life Fitness.

“The team at Serco Leisure identified this and they’ve been central to the development of the digital workshop programme now in place.”

In an extension to this, LFA is set to launch the digital workshop as part of its wider education offering, which can be tailored to suit customers based on their own technology and/or apps.

Adrian added: “We are focused on being at the forefront of the digital space in fitness and a big part of what we do is to bring people and technology together to achieve the best outcome for our customers and their members.

“Training and education are central to this, and the work of Life Fitness Academy aims to support our customers in encouraging members to get the most out of their facilities and consequently, their health and fitness activities.”

Go backPosted on 29th November 2018