TO meet growing demand and expand its international footprint, PLAE has established a new division in the United Kingdom, PLAE Europa.
Located in London and led by Jake Saunders, director of UK sales, the new office will represent PLAE throughout Europe. The international division currently has a business manager, operations director, estimator, two project managers and three sales directors operating direct in regions outside of the United States.
“With the continued success of PLAE’s Australia division, we could see that the UK was an opportunity to build on the foundations of our brand as a global presence by operating direct and providing our customers with a local team,” said Shane Gooneratne, vice president of international business at PLAE.
To kick off the launch of the new division, PLAE hosted a lab for strength & conditioning coaches in April at Loughborough University.
Ben Rosenblatt and Martin Evans from the Football Association presented an international perspective on physical preparation in football.
Also on the full-day agenda were Jeremy Sheppard from the Canadian Sports Institute Pacific speaking about concepts in vertical jump; Liam Hennessey from Setanta College discussing the creation and evolution of Irish rugby player development; and Fergus Connolly highlighting performance leadership.
Following the success of the event, the next PLAE UK Lab will again be at Loughborough in March 2020, with another set of world class speakers from throughout the strength and conditioning industry.
Also at Loughborough University, which has been ranked the No. 1 university for sport globally, PLAE just completed equipping the Powerbase facility with 750 square metres of its performance flooring, including Achieve 18mm with 15 inlaid platforms and water jet logos, two sections of bespoke Attack turf and a three-lane track using Ignite.
After extensive product research and testing, university staff chose PLAE to deliver the best experience to its elite athletes and squads, international professional athletes who train there and the entire student body.
In addition, the University of South Wales in Cardiff, Wales, recently selected PLAE for its training centre, including 200 square metres of Achieve 18mm, with 10 inlaid platforms. Elite athletes, professional international teams, students and staff utilise the premium facility.
Other notable UK projects include Everton FC, Imperial College and Google London.
Go backPosted on 9th September 2019