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Operator launches taxi campaign with TV journalist

DAVID Lloyd Leisure has launched a new advertising campaign which will see the brand splashed across central London taxis over the next 12 months.
The operator kick-started the campaign with TV investigative journalist and broadcaster Donal MacIntyre hailing one of the bespoke taxis to embark on a workout with difference.
Donal hitched a ride to some of London’s most famous landmarks to launch a Facebook competition featuring the branded hackney carriages.
DLL is asking its 40,000-strong audience on Facebook to submit their own photos taken with its cabs. The most ‘liked’ entry posted will win a six-month individual membership prize, or a three-month couple or family package.

Go backPosted on 5th March 2013