THE MI team from Muscle-In is set to descend on the BodyPower Expo later this week as the new range of male gym and sports apparel makes its debut at the show.
Visitors to the stand at the NEC will be able to meet the team including Commonwealth welterweight boxing champion Denton Vassell, British and English Muay Thai boxing champion, Mark Skeer and Sale Sharks Premier rugby union player, Tom Brady.
Director of Radical Sportswear Paula Teader said: “Whilst the initial interest shown in the Muscle-In range has been nothing short of phenomenal, BodyPower represent the perfect platform for us to promote the brand at what stands as the UK’s number one sports and fitness exhibition. Not only is the show expected to attract an audience of some 40,000 visitors, 81 per cent of these will be male in the 18 – 35 age range, which is the exact target market Muscle-In is aimed at.”
Go backPosted on 14th May 2013