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Virgin Active launches new loyalty scheme

UPGRADES on train tickets, priority places at some of the country’s biggest sporting events and expert advice on fitness and wellbeing will be among the benefits offered to Virgin Active members as part of a new loyalty scheme.
The operator has launched added value scheme Hot Stuff to inspire and reward its members and will be regularly updating its online offers over the coming months.
Hot Stuff will be split into three key areas:
*Priority Places – members will be given exclusive access to a range of money-can't-buy places to outdoor sporting events including the Virgin Active London Triathlon and Tour de France.
*Offers – members will have access to exclusive special offers within the Virgin Group including upgrades on Virgin Trains and competitions to win luxury Virgin Holidays.
*Treats and Inspirations – Virgin Active experts will share their knowledge on fitness, exercise, sport and well-being, providing members with a range of useful advice.
Chief marketing officer at Virgin Active Health Clubs Brian Waring said: “Virgin Active has always been more than just a gym – we’re a full lifestyle offering providing a space for members to work out, relax and socialise.
“Hot Stuff is our way of rewarding our members by giving them something extra, including some money can’t buy experiences.
“Virgin Active members have come to expect the best in terms of facilities, classes and innovations and we like to surprise them by providing even more value to their memberships.”

Go backPosted on 5th June 2013