GYMetrix – a system that allows operators to optimise their fitness equipment to achieve maximum customer satisfaction – has won the Spark of Innovation trophy at ukactive’s Flame Awards.
The award champions innovation in the sector and celebrates the best examples of operators and equipment manufacturers who have engaged with the wider community.
Launched just over two years ago, GYMetrix has been used in more than 130 gyms to identify the type, quantity and location of equipment that’s required to deliver a better service to customers, improve retention and maximise return on investment.
Founder Rory McGown said: “GYMetrix has turned setting up gyms from an art into a science. Precise data on customer demand for gym equipment ensures operators do not have shortages, creating bottlenecks and customer dissatisfaction.
“It’s great that GYMetrix has been recognised by ukactive as an innovation that has a positive impact on customers and helps gyms to grow their members by ensuring customers have the equipment they want in the quantities they need.”
Go backPosted on 16th July 2013