WEBSITE payasUgym.com has undergone a brand change as it continues its rapid expansion across the country.
The new identity is designed to make the payasUgym brand instantly and easily recognisable as it appears in more and more gyms up and down the country, with ambitions to increase the number of facilities in its estate to over 2,000 by early 2014.
As well as the brand change, payasUgym will also be broadening its marketing activities as the company aims to increase awareness, grow partnerships and customer numbers, led by newly appointed marketing director Ed Luck.
CEO Jamie Ward said: “Our refreshed brand identity represents the next stage of development for payasUgym.
“We’ve been experiencing steady growth and the time is now right to deploy a brand that can help take us to the next level. We have very ambitious plans at payasUgym for the next 12 months and I see this as a vital step to helping us achieve this.”
Go backPosted on 16th July 2013