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Retention Guru reveals secrets of UK’s lost health club members

RETENTION guru Dr Paul Bedford is to deliver a keynote session at this year’s Leisure Industry Week, presenting the findings of his National Retention Report.
The research project, which sampled almost 350,000 members from 100 private and public sector health clubs and leisure centres over a four-year period, is the largest and most representative of its type to date.
During the session, Dr. Bedford, who specialises in data analysis and creating bespoke retention strategies to help global operators retain their customers and increase revenue, will identify and explain:
*Key variables currently impacting retention and attrition, such as how age and interaction continue to predict member behaviour.
*Changes to retention markers over the years.
*The impact of price and contracts on retention and attrition.
*The part the wider economy plays on retention and attrition.
*The similarities between public and private sector member demographics.
*Retention by sector (private chain, independent, trust, local authority and privately managed leisure centres)

Go backPosted on 12th September 2013