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Gyms warned: communicate with members

Gyms have been told they must communicate with members in order to keep their business, as research reveals that lack of communication is the number one reason for low satisfaction. Paul Bedford, educational trainer and presenter for the fitness industry, conducted a survey of 10,000 members in fitness environments across the UK, which found an overwhelming majority had not received any acknowledgments during their last ten visits to their gym. He warned delegates at the Register of Exercise Professionals (REPS) Convention that acknowledging members when they enter and leave the gym, monitoring progress and setting regular programmes are paramount when it comes to member retention. He said: "Members want to be spoken to - not necessarily full conversations or during intense exercise but they want to feel valued."

Go backPosted on 4th January 2007