OPERATOR David Lloyd Leisure has rolled out Pennies, the electronic charity box, to raise money for Sport Relief 2014, which the group is supporting as official fitness partner.
Members at the group’s UK David Lloyd Clubs who pay by card in the DLicious cafebars now have the choice to round up their bill to the nearest pound for charity, while those using the clubs’ Amida Spas can choose to give a set donation of 25p.
Card holders will be asked via the Chip and PIN terminal whether they would like to make a donation to charity, with 95 per cent going to Sport Relief.
The remaining five per cent goes to Pennies, a registered charity that distributes the funds and is dedicated to promoting micro-donations for charity to card shoppers.
David Lloyd Leisure’s chief operating officer Julie Porter said: “Small change can make a big difference, and we are delighted that our members and team members now have the opportunity to donate to Sport Relief in a quick, simple and discreet way, while using Pennies in our DLicious cafebars and Amida Spas.
"We look forward to raising vital funds for a great cause that helps so many disadvantaged people both at home in the UK and across the world.”
Go backPosted on 4th March 2014