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Failing club goes from bust to best

By Francess Sykes
A FAILING club taken over by an independent operator just four years ago has been named the best gym in Britain by Men’s Health magazine.
The Reebok club in London’s Canary Wharf opened in December 2003 after the previous club went bust.
The gym had been in administration since July 2003 and stayed in administration until Ian Mahoney, a board director at the FIA and the chairman of the Independent Operators’ Forum took over.
Ian who had previously worked at the original club – starting as a gym instructor and aerobics teacher and working his way up to director – told Workout that despite the fact that no one else seemed willing to take on the challenge, he was attracted to the opportunity as he knew the city market well.
He said: “There are many reasons for its initial failure, which included higher than expected building/fitting costs, one or two unwise decisions and a lack of experience of the market.”
Ian’s first task, as owner, was getting the operations side of things right – such as administration procedures. He then began to market the business in a very specific way to attract the corporate trade and step three was working on his retention strategies.
But Ian puts part of his success down to the people he works with. He said: “I brought in many people I had worked with in the past and created a strong, proven team. At the same time, I inherited some very good staff and worked hard to integrate the two groups into a successful team.”

Go backPosted on 2nd January 2008