ENGLAND rugby star James Haskell is also achieving success off the field with the launch of his latest venture; a training, nutrition and supplements brand designed to help everyone from elite athletes to general fitness fans achieve their goals.
James’ Bodyfire range includes supplements Hades – a male pre-trainer and fat burner – and Hella, which is specifically designed for female users, as well as online training and nutrition programmes, devised by a top team of experts.
His aim is to pass on the knowledge he’s learned as a professional sportsman to a wider audience, while also creating supplements products he is happy to use himself alongside a healthy lifestyle.
James said: “I set the business up with a desire to dispel some of the myths out there about health, fitness, nutrition and training.
“I’ve played rugby for the past 11 years all over the world and have worked with some of the best coaches in their fields.
“I’ve always led a healthy lifestyle and this was a logical step backed up by my rugby background.”
The Hades supplement has also been commended by Men’s Health, while that and Hella have both achieved the Informed-Sport certification, making them suitable for use by professional athletes who have to undergo rigorous testing.
The range, which is also being expanded to include a greens product, is currently stocked online but James added in the future he would like to expand the business; both in terms of the products available and where they can bought, including supplying to gyms.
He added: “That would be the ideal scenario. As the business builds we want it to be seen in high street stores and gyms.
“As the business evolves, we are looking at some of our branding and how we can separate ourselves from other products on the market, pushing our key messages of confidence and clean living – and we want to see that in good gyms.”
Go backPosted on 10th June 2014