A NEW 100 per cent organic whey protein powder has been launched in Britain by Brighton based firm The Organic Protein Company.
The company's whey protein comes from Jersey cows who graze freely on unpolluted organic grass pastures in Northern California.
It is also free of additives such as artificial sweeteners and flavourings, as well as being gluten free.
Founder Daniel Whitehead said: “It's a far cry from the run-of-the-mill protein powders used by so many British health and fitness fans.
“We’re making waves in a crowded market where artificial flavourings and sweeteners are often used and many dairy herds won’t ever see a blade of grass, let alone roam free in a field.
“Our whey comes from milk produced by outdoor-reared cows on certified organic farms, and we use no additives at all. It really couldn’t get better than that.
“Traceability is also important to us. We know exactly where our product originates from. Every stage of the process is documented and completely traceable, from field to plate, and every batch is tested to ensure high levels of protein. And we are certified by the Organic Food Federation.”
Go backPosted on 8th August 2014