THE outdoor exercise boom is already here and the independents are the ones who could benefit most from it.
As budgets grow ever tighter, gyms are always looking for something which interests existing members while also attracting new ones and introducing outdoor exercise classes could be a lucrative market.
Nordic Walking UKâ€™s marketing director Gill Stewart said: â€œNordic Walking is something which gyms could easily introduce into their class timetables. What a lot of gyms donâ€™t realise is that these classes are not just additions for existing members â€“ they can attract new ones. Gyms could even offer outdoor membership for people who do not want to go into the club.â€
Go backPosted on 2nd May 2008