VIRGIN Active will be pushing members to their fitness limits after becoming the first health club partner for the UK series of Tough Mudder.
The three year deal will see the operator providing exclusive in-club training specifically designed to help competitors discover the inner strength, stamina and determination needed to conquer the event.
Utilising Virgin Active’s new functional training experience The Grid, competitors up and down the country will be given a full body workout in the 30 minute class, which is based on high-energy obstacle training.
As part of the agreement, Virgin Active and Tough Mudder will also be joining forces to co-design a new class, set to redefine obstacle training, which is due to launch later this year.
Virgin Active CEO Paul Woolf said: “Discovering new ways to train and keep exercise fresh are fundamental to maintaining an active lifestyle and keeping motivation high all year round.
“There has been a huge rise in the popularity of obstacle course events like Tough Mudder because they allow people to constantly discover new ways to test themselves both physically and psychologically to the limit.
“At Virgin Active we have exactly the same attitude. We’re continually innovating our offering to show people new ways they can challenge themselves and to help them discover new exercises and multi-dimensional movements.”
The final part of the agreement will see The Liberator, a new Tough Mudder obstacle for 2015, taken on a tour of selected Virgin Active clubs across the UK, challenging members from each club to try and ascend its heights.
Go backPosted on 30th January 2015