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Physical Company joins LA Fitness in exclusive new class partnership

Physical Company has secured an exclusive two-year partnership with LA Fitness to create and equip its new Primal Series gym floor classes and refresh its group fitness offering.
The five 30-minute classes combine challenging high intensity small group sessions with the latest functional training equipment.
The Primal Series concept originated with LA Fitness but was developed by Physical Company master trainers using its wide range of training kit.
National head of fitness at LA Fitness Sam Theyers said: “Physical Company is a total solutions provider which delivered on every single count with its broad range of equipment, superior knowledge and ability to meet deadlines and keep on budget.”
*Look out for our interview with Sam and Physical Company’s head of sales and marketing John Halls in the next issue.

Go backPosted on 19th February 2015