ACTIVBOD will sponsor one of the inaugural Women’s Sport Trust #BeAGameChanger Awards, it has been announced.
Taking place on the South Bank in London on May 14, the awards have been established to raise the profile of women’s sport.
As an early sponsor of the Women’s Sport Trust, who will receive 10 per cent of all profits from sales of the new range of skin and bodycare products, activbod recognise the importance of corporate funding for women’s sport and the brand is therefore supporting the Sponsorship of the Year Award.
activbod founder and CEO, Lara Morgan said: “I am hoping that our actions will encourage other large corporations to at least have the discussion about ensuring responsible division of sponsorship levels between men’s AND women’s sports. It’s fabulous to see some big brands finally recognising the return that’s available to them from women’s sport.
“With shocking statistics from Sport England highlighting that two million fewer women than men play sport on a regular basis it’s never been more important for corporate Britain to back our sporting heroines who do so much to inspire others.”
Go backPosted on 24th March 2015