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Industry guru launches new book

FITNESS industry veteran Ken Heathcote has launched a new book focusing on low cost marketing and advertising – revealing top tips for gyms on how to promote their businesses successfully.
His latest publication – Low Cost Marketing and Advertising; How To Promote Your Business Successfully – delivers easy and effective ways for gyms to get members through their doors – and crucially keep them – without spending a fortune.
Broken down into useful sections, the book is packaged in a bright, easy to read format, making it easy for busy fitness professionals to dip in and out of.
Billed as “A book about ‘what to do’ and equally ‘how to do it’”, this is a must read for any gym owner looking to stay ahead of the game – without breaking the bank.
*To purchase a copy of Ken’s book for the special price of £14.95, including P&P in the UK, visit www.kenheathcote.co.uk and quote “Workout" or visit our Facebook and Twitter pages for a chance to win a copy.

Go backPosted on 24th March 2015