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New LIW team receives backing from Matrix Fitness

MATRIX Fitness will be supporting Leisure Industry Week 2015, as the show relaunches with new backers.
True to its heritage, LIW will continue to serve as the ideal place to see what’s new, keep up with the latest trends and explore everything that the market has to offer, with new owners BodyPower Holdings, putting their own spin on proceedings.
Director of marketing at Matrix Fitness Gemma Bonnett said: “As a company, we are keen to invest in the fitness industry and support initiatives that drive the industry forwards.
“BodyPower’s clear strategy to revive LIW and provide a truly valuable experience for all stakeholders; not just decision-makers, coupled with their experience in the fitness and leisure market, instills great confidence for the show’s future, and we are delighted to be attending again in 2015.
“Education has always been at the heart of LIW; and the programme for 2015 looks set to take things to another level. With Matrix Fitness launching its own highly anticipated Education Programme this summer, we are looking forward to revealing all to the LIW audience.”

Go backPosted on 30th June 2015