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Physical Company launches new group training offering

PHYSICAL Company has responded to a demand for small group training by creating APEX: a series of six, 30-minute programmes designed to revitalise the gym floor.
APEX classes are delivered by personal trainers, ensuring high-level interaction with a small group of participants to give members personal attention – without the price-tag of a one-to-one session.
The different classes fulfil different outcomes and gyms can pick and choose classes to suit their member demographic and timetable.
The sessions are strength, ignite, agility, core, release and active and Physical Company will train each club’s instructors in the APEX class disciplines and familiarise them with the range of kit to be used.
Clubs will also be given support materials and recommendations on how to change the challenge every six weeks to keep people on their toes – and getting results.
Physical Company managing director John Halls said: “Gym members need motivation, professional guidance, support and commitment if they are to stay engaged with exercise and fulfil their goals.
“In an ideal world, every member would work with a personal trainer who can provide all these tools but not everyone can afford private training and some people feel intimidated by one-to-one sessions.
“APEX is a great solution as it gives gym members a private training feel and a high degree of motivation to try new kit as well as the new class format.
“As for the clubs, they benefit as this new concept will reignite people’s interest in the gym floor and add value to the member experience without adding any cost.”

Go backPosted on 3rd August 2015