LUCOZADE has launched a new reduced sugar drink as part of its Energy range.
Reduced Sugar Tropical Fusion delivers the same taste as the Lucozade Energy core range, but contains half the amount of sugar.
Marketing manager for Lucozade Energy at Lucozade Ribena Suntory Limited Lesley Stonier said: “This is one of our best tested products that is sure to be a big hit with shoppers, whilst also marking a key step in our long-term commitment for calorie reduction.
“We know consumers are looking for lower sugar offerings and it is important we continue to offer a wide choice of great tasting products.
“Lucozade Energy Reduced Sugar Tropical Fusion is the perfect addition to our line-up, tapping into consumers’ continued taste for unique and tropical flavour fusions, whilst also meeting growing demand for healthier energy drinks options.”
Go backPosted on 2nd October 2015