LIFETIME Training has invested in its online presence with a newly developed website.
Designed to enhance the learner experience, Lifetime Training adopted a collaborative and consultative approach undertaking user research with prospective learners.
The company’s new digital shop window aims to improve engagement with both learners and employers with an enhanced and intuitive design. Via user testing and input from a specialist agency in user experience, the information architecture of the site has been re-worked enabling better comparison of courses and enhanced visibility of all key information areas.
Commercial director Mike Jones said: “The evolution of our website continues Lifetime’s exciting digital journey. Learners are truly embracing online channels, so it is crucial for us to continue innovating and leading the way digitally. 2015 has already seen the launch of our new online PT Diploma. We aim to continue our ongoing collaboration to further enhance our digital presence and invest in our future as an innovator and leading quality training provider.
“We are confident that the look, feel and overall design of our site will further improve our learners’ online experience.”
Go backPosted on 26th October 2015