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Operator teams up with running events' provider

OPERATOR PureGym has become the official fitness and gym partner of the UK’s biggest mass participation running series, Great Run.
The collaboration allows an opportunity for cross-promotion across email databases, social channels and websites, with the three year agreement starting at The Great Winter Run on January 9, where PureGym will be headline sponsor.
There will be mini pop up Pure Gyms at a number of the events, as well as group exercise classes for people to try.
PureGym will also be working with Great Run to develop a class for their members that has a focus on running and technique.
Director of strategic development at PureGym Francine Davis said: “The Great Run Series is a fantastic partner to have with over 200,000 people taking part in their events each year.
“Participants of their events are fitness and running enthusiasts of all abilities from those trying it for the first time to the more experience participant. This is obviously a great match for PureGym and reflects the profile of our members.
“PureGym is continuously looking at new ways to enhance our member offering, and we are looking forward to members taking advantage of the benefits that the Great Run Series partnership will provide.”

Go backPosted on 22nd December 2015