MILLIONS of women and girls have been inspired to get more active thanks to the This Girl Can campaign, which has recently celebrated its first birthday, and is now looking to achieve even greater participation levels.
According to figures, 2.8m 14-40 year old women say they have done some or more activity as a result of the campaign, which tells the unedited story of women who exercise and play sport.
A snapshot sample of 1,000 women were asked the physical activity they did, their attitudes to exercise and their awareness of the campaign, reinforcing the Active People Survey results published in December, which revealed a surge in the number of women taking part in activity or sport.
Sport England chief executive Jennie Price said: “I’m very encouraged by these new figures, which back up the results we saw last month. They show This Girl Can is not just being talked about, but is also changing behaviour.
"But the job is far from done. With a gender gap of 1.73m fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport."
Go backPosted on 26th January 2016