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Ladies-only decision gives Martin the edge

THE owner of a gym in Nottingham has revealed how his decision to open the club as ladies-only is helping him keep up with fierce competition.
Fountain Ladies Health Studio, in the West Bridgford area, has to compete with three other clubs within a five-minute drive but owner Martin Greene told Workout that being both independent and ladies-only gives it a big advantage over its rivals.
He said: “We wanted to do something that would give us the edge so we opened as ladies-only because we saw a gap in the market."

Go backPosted on 15th May 2009