LA Fitness has become the first UK gym to provide customers with online sign up facilities following a six figure redevelopment of the website.
Underwired was commissioned by LA Fitness to improve the site's overall user experience, generate new content to drive repeat visits, and increase the efficiency of the company's online activities.
The site is the first part of a redevelopment by the agency that has included planning, design and build.
Underwired worked with Ink Creations, LA Fitness's existing web development agency, to create new functionality so visitors can sign up or renew their membership online during the peak in interest in gym membership over the new year period.
Go backPosted on 16th February 2007