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Sheffield trust first operator to launch sugar tax

SHEFFIELD City Trust is leading the way by becoming the first leisure operator to introduce the government’s sugar tax initiative on unhealthy fizzy drinks.
The trust is adding a 20p charge to all drinks with added sugar sold at cafes and vending machines in its SIV leisure facilities and will reinvest the money in obesity and diabetes prevention programmes for young people, pledging a minimum of £25,000 to the initiative.
Chief executive of SIV Steve Brailey MBE said: “SIV has always been an industry leader and a forward-thinking leisure trust and we are proud to be the first leisure operator in the UK to make this bold move.
“Obesity is a major issue in Sheffield with more than half of all adults obese or overweight and this is contributing to an alarming rise in Type Two Diabetes.
“By introducing the sugar tax, we hope to shift customer demand from fizzy to healthy alternatives. And, by reinvesting all money generated through the tax in new health projects, further improve the health and wellbeing of Sheffield people.”

Go backPosted on 4th August 2016