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New appointments at Life Fitness

LIFE Fitness has expanded its UK sales team with three new appointments.
The strategic restructure follows the successful integration of Cybex International, which joined the company’s family of brands in January 2016.
Continuing its commitment to further developing the Life Fitness brand, the company has created a single sales team which has grown to incorporate the newly-created health, education and dealer division.
Craig Cocking, who was previously UK vertical markets manager and worked with the education and private sector accounts, is now UK head of health, education and dealer sales.
Dave Connolly has taken up the position of UK local authority and trust manager and reports to Rob Jones, who remains UK head of core and vertical sales.
Marc Jones, who joined Life Fitness in 2013 and was previously public sector account manager, has been promoted to the role of UK vertical markets manager to oversee new business development and account services with national vertical market accounts.
UK country manager at Life Fitness UK Danny Oliver said: “As Life Fitness expands into new product categories and widens distribution in new customer segments and regions, I’m confident our strengthened sales team will help lead us into a future of continued growth and customer partnership.”

Go backPosted on 18th April 2017