SPECIALIST health, fitness and lifestyle PR and marketing agency Action PR has appointed Miranda Markham, formerly a director at PR agency, Citizen Relations, as head of industry.
In this newly created position, Miranda will develop and oversee strategy on the agency’s portfolio of industry-focused accounts, which include Everyone Active, DW Fitness First, Youth Sport Trust and Future Fit Training.
With more than 10 years’ experience in communications, social strategy and PR, she will also be involved in end-to-end new business planning, agency growth and expansion.
Director at Action PR Cheryl Hersey said: “Miranda brings with her a wealth of strategic PR experience which will be invaluable as our client portfolio continues to grow.
“As the fitness industry continues its rapid expansion, and opportunities to win international business present themselves, I believe Miranda’s global experience will give us another edge in this increasingly competitive industry.
“Over the last 12 months we’ve focused on the growth of our consumer division, headed by the eminent Rachel Moule, but our industry-focused campaigns and knowledge of the sector remain a unique strength. Miranda’s appointment will ensure we stay at the forefront of fitness industry PR, strengthening our campaigns, our offering and our team.”
Go backPosted on 24th July 2017