PHYSICAL Company has appointed James Anderson as director of sales and marketing.
James’ extensive industry experience started in sales and marketing at David Lloyd Leisure. He joined Star Trac – now Core Health and Fitness – in 2002 where he held sales roles of increasing responsibility.
On being promoted to national sales manager, he led the UK team to impressive revenue growth over a five year period and during this time, James was appointed on to the ukactive Suppliers Council, alongside a selection of key senior leaders in the leisure industry.
His most recent role was head of business development with UK leisure industry marketing experts Bigwave Media.
At Physical Company, James is responsible for directing marketing operations, leading and developing the sales team, and identifying new market opportunities.
Physical Company managing director John Halls said: “James’ wealth of sales and marketing experience, along with his vision and leadership skills, stand him in great stead to progress Physical Company’s business further forward.
“His extensive career within the leisure industry has seen him drive highly successful strategies and achieve significant sales growth. I welcome James to the Physical Company team.”
Go backPosted on 2nd October 2017