FIBO – the leading international trade show for fitness, wellness and health – is getting a new structure; making it easier and faster for visitors to find their way.
The changes recognise that studio operators, trainers and instructors all face the same challenge today: they have to keep up with innovative technologies, new sports-scientific and medical insights and the ever-greater demands of exercisers.
FIBO director Silke Frank said: “We think about fitness holistically. That means there’ll only be one FIBO from now on. Dividing the event into three shows is an out-of-date approach.
“Visitors come to the show with similar questions. That’s why we’re organising FIBO more clearly by the issues the industry cares about.”
On all four show days, trade visitors can browse Halls 4.1 to nine to see new equipment and innovative concepts for training styles, such as cardio and strength and functional training, plus new products and services in key fields including sports nutrition.
Responding to trade visitor requests, the education and training programme at the show will be expanded with a new academy format.
Rounding off the programme will be a networking lounge with associations, institutions, speakers, presenters and exhibitors.
Go backPosted on 11th January 2018