GLOBAL fitness company Dyaco International has launched the UK arm of its business, appointing a host of senior industry players into key roles for the new organisation.
Dyaco UK Limited will distribute equipment for commercial, medical and home markets, led by industry veteran David Hughes as managing director.
Other new appointments include Andy Loughray, who joins as UK sales director after six years at Matrix Fitness; Sarah Hitchcock who has been appointed as commercial director and Janette Rose who joins as marketing manager.
Dyaco’s commercial brands include Spirit Fitness, along with two new additions to its portfolio in 2018 – UFC and Johnny G.
David said: “We’re delighted to launch Dyaco in the UK with such an experienced range of industry professionals in the team.
“Our aim is to quickly establish ourselves as a major player in the UK fitness industry with our diverse commercial, home and medical product offerings.”
Go backPosted on 22nd March 2018